Si nos ponemos drámaticos podríamos decir que se hartaron de la forma controladora de Richie en cuando a la edición o no edición de los discos:

Marc Houle: Now for me, when I'm releasing records, I have 100 percent creative freedom to release whatever I want. If I do something weird or different, I don't have anyone to answer to, I can just release it.

So at Minus it felt like you had someone to answer to?

Marc Houle: Minus had a very distinct artistic direction, they still do. Rich always has these ideas for the future, and he gears the label toward that vision. Not having to worry about that stuff in the past was great. But there comes a point where you do want to worry about that stuff. And the new label gives us a chance to do that.

Magda: We want the label to be as uncomplicated as possible, and really serve as a platform to promote new artists. That means no exclusivity agreements—we don't really care if the artists release other places, because all we want to do is help them establish themselves, and get some good music out there.